LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an ...

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a pro athlete.

One may question why Mattel would introduce a Ken doll whom the youngest demographic may not recognize. But the toy company ...

LeBron James is entering his Barbie era. Ken dolls modeled after the Los Angeles Lakers star will soon appear on toy shelves.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

With tariffs sweeping over the United States, The Toy Store in Topeka is looking to make toys available and affordable. That’s because the store got ahead of the curve, making moves before President ...

Mattel is announcing that James is the first celebrity doll to be released in a new series of collectibles intended to celebrate the 65th birthday of the Ken doll. The toy manufacturer is planning ...

Coming to toy shelves soon: LeBron James in the form of his own Ken doll. James, the NBA's all-time leading scorer and 21-time All-Star, through his LeBron James Family Foundation, has partnered ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...