LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an ...

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

One may question why Mattel would introduce a Ken doll whom the youngest demographic may not recognize. But the toy company ...

In a scene that feels more like a surreal performance art piece than a typical product launch, a man dressed in full Los Angeles Lakers gear complete with LeBron James' signature b ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

With tariffs sweeping over the United States, The Toy Store in Topeka is looking to make toys available and affordable. That’s because the store got ahead of the curve, making moves before President ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.