PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Now it’s the turn of Avon and a trio of new ‘Perfect Nonsense’ scents with an impressive designer pedigree at the accessible ...

I’m really excited about motherhood. My mom was a stay-at-home mom, and I watched in awe as she raised five kids as a single ...

Fragrance shoppers in Qatar turn to light, fresh scents this May amid seasonal trends, says digital marketing expert Iurii Nemtcev. Today' ...

For the third consecutive year, The Perfume Shop, The UK’s largest specialist perfume retailer has committed to holding the price of 174 best-selling branded ...

The somewhat unexpected collaboration – Emporio Armani is known for a sleek, sportswear-inflected modernity; Our Legacy has a more grungy, undone aesthetic, inspired by subcultural dress codes – began ...

Style is in full bloom in L.A., with brands from Louis Vuitton to Skims to Chanel launching new products, opening locations ...

In a world of tariffs and inflation, it's nice to hear that one beauty location is taking a different stance, and freezing ...

The Runway Show Featured FIT's Award-Winning Fashion Design BFA Graduates ...

But finding the right perfumes can be tricky. Perfumes usually come in three types – eau de toilette, eau de parfum and ...

The LA-based founder of Fear of God takes Wallpaper* behind the scenes of his preparations for the Met Gala 2025, dressing ...