Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo. With the wordmark cropped to show just the 'og', the new billboards ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo. With the wordmark cropped to show just the 'og', the new billboards ...

The Kellogg's logo in the background, a phone displaying all of the sub-brands on Kellogg's in the foreground - Cheng Xin/Getty Images ...

‘The OG’ in the logo is a gift – it’s been there all along, and now we’re shining a spotlight on it as a reminder of Kellogg’s enduring appeal.” The campaign spans major ...