Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” masterbrand assets to do so.

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo. With the wordmark cropped to show just the 'og', the new billboards suggest ...

If we can count on anyone to make a show-stopping fashion statement at the Grammys, it’s Jennifer Lopez. Olivia Rodrigo walked the red carpet of the 67th Grammy Awards in an exposing Versace dress ...

The Kellogg's logo in the background, a phone displaying all of the sub-brands on Kellogg's in the foreground - Cheng Xin/Getty Images ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo. With the wordmark cropped to show just the 'og', the new billboards ...