Red Bull Music Academy’s H∆SHTAG$ series delves into the kittens and candy-fuelled world of Kawaii. An integral part of Japanese culture since at least the 1970s, this unique amalgam of the ...

NEO KAWAII people! NEO KAWAII needs no preparation. We just want to say that you’re NEO KAWAII too, K? ♡?” Watch the music video for “NEO KAWAII, K?” below.

The new album introduces a modified genre of music known as Kawaii Future Bass. Future Bass is a relatively recent genre that heavily utilizes synthesizers to deliver light and playful tunes.