If you’re a haircare fanatic, you’ll know that Olaplex makes some of the best products on the market. Whether it’s the ...

The reality star-turned-beauty mogul, 44, was photographed exiting the PureLux Scalp Spa in Los Angeles on Sunday alongside ...

Paramus' Karen Mitchell turned True Hair Company into a national brand with a client list that includes Rihanna, Kim ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As Kim Kardashian ... priced skin products grow, while consumers traded down in the prestige channel. “The dynamic of skin care softening is more pronounced in the prestige market,” said Larissa ...

Rather than using them all in one go, where it’s sometimes difficult to see the efficiency of individual products in a range, I have tried them across many washdays to see the impact they have on my ...

Khloe Kardashian has formally launched her new food company, Khloud, and its first product, a protein popcorn, set to hit ...

We're ripping up the rule book, with individualism-driven beauty looks creating a new ideal that celebrates standing out, all ...

Kylie Jenner amazed fans as she wore a curve-hugging red Jacquemus dress to Hailey Bieber’s Rhode event in Miami ...

Some of the most popular clean cosmetics brands with slashed prices include Ilia, Kosas, Westman Atelier, RMS Beauty, Tower ...

As someone who's been in the beauty industry for over 10 years, I've tried it all: the viral hits, the hidden gems and the ...