If you’re a haircare fanatic, you’ll know that Olaplex makes some of the best products on the market. Whether it’s the ...

The reality star-turned-beauty mogul, 44, was photographed exiting the PureLux Scalp Spa in Los Angeles on Sunday alongside ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rather than using them all in one go, where it’s sometimes difficult to see the efficiency of individual products in a range, I have tried them across many washdays to see the impact they have on my ...

We're ripping up the rule book, with individualism-driven beauty looks creating a new ideal that celebrates standing out, all ...

Kylie Jenner amazed fans as she wore a curve-hugging red Jacquemus dress to Hailey Bieber’s Rhode event in Miami ...

Some of the most popular clean cosmetics brands with slashed prices include Ilia, Kosas, Westman Atelier, RMS Beauty, Tower ...

As someone who's been in the beauty industry for over 10 years, I've tried it all: the viral hits, the hidden gems and the ...

Santal 33 dupes aren't all exact replicas of the famed fragrance, but offer up a similar DNA and ~aura~. So if you wanna go ...

Hailey Bieber attended The Daily Front Row’s Fashion Los Angeles Awards in a strapless blue dress and an anklet.

May is Asian/Pacific American Heritage Month — an ideal time to spotlight some of our favorite AAPI founders. From artists ...