Still, Breeze said his school’s logo overhaul, which preceded Kansas University’s by about two years, also included a 60-page set of design standards. But Kutztown U’s logo cost only $20,000.

The Super Bowl 2025 logo, for the game in New Orleans, was handcrafted by local artist Tahj Williams using beading methods. The design incorporates bright reds and greens, representing the Chiefs and ...