Juventus have announced they have extended their partnership with Adidas until 2027, securing at least another €408 million (£367m/$464m) from the sportswear company.
Juventus strengthened its presence in China with a fantastic weekend of events, celebrating the club’s bond with Bianconeri ...
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Liverpool promoted to ‘Elite’ status by Adidas in £60m-a-year dealLiverpool will join Bayern Munich, Real Madrid, Juventus, Manchester United and Arsenal in the Elite tier of Adidas teams.
Throwing some retro love the way of the women’s game, adidas and Olympique Lyon have revealed a new Originals Icon lifestyle ...
Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club ...
Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...
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