By Alex Weprin Media & Business Writer In a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised in the fourth quarter by zigging while others zag.

CEO Bob Broderdorf claims this year will be one of the biggest and most historic in Jeep's nearly 80-year history.

CMO Olivier Francois said while other automakers skipped advertising during Super Bowl 59, it was critical for Stellantis to air ads during this year’s game.

Other automakers skipped Super Bowl advertising this year, but CMO Olivier Francois said it was critical for Jeep and Ram parent ... to the automaker's business in the U.S. "We were not set ...

Own the dream." And Jeep was one of the other Michigan-tied brands that bought high-priced ad space for the big game. "Ads were much better than the game," said Robert Kolt, a Michigan State ...

Created of necessity on the eve of World War II, the versatile combat vehicle that became known the world over as the “Jeep” demonstrated the best American ingenuity had to offer. Then, the Jeep’s ...

Forbes reviews the ads from the 2025 Super Bowl and while Dunkin, Instacart and Intuit were winners, finds them a bit lacking ...