Jaguar has been slammed by a design expert over its controversial rebrand of its iconic "leaper" and "growler" iconography as ...

New money” fashion is the diamond watch and purple Lamborghini of a recent Bitcoin billionaire. As this style takes over ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Jaguar's rebrand caused a social media storm last November as the carmaker diverged from its traditional audience in search ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

The rebranding, which includes the WTA’s first logo redesign in 10 years, coincides with the announcement of a simplified numerical naming system for WTA tournaments. The WTA was founded in 1973 when ...

The Jaguar E-Type is a design legend. Enzo Ferrari once famously called it “the most beautiful car ever made.” That kind of praise sets a high bar for anyone looking to redesign it. But when that ...

Batman has a new logo and it’s a dead ringer for Super Mario Bros’s thwomps. We’re sure buckets of money went into this redesign, but all we can see when we look at it is the infamous Mario ...

There are no fixed rules. However, as a general guideline, allocate around 4-5% of gross annual sales to branding initiatives like a logo redesign. Crowdsourcing through design contest sites can seem ...

Jaguar is reinventing itself as a maker of high-end EVs. But while the first model from the 'new' Jaguar only comes in 2025, it's the carmaker's rebranding exercise that has made headlines and lit ...

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