The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars ...

Five years later, I'm waiting for Jaguar to drive the car away. After two recalls for software updates, the car's range is now permanently restricted to 80 percent of what it was new. And along ...

In the fiercely competitive world of auto building, every detail matters, even down to the logo a company ... under the hood. Jaguar is on the verge of a major revamping. The car company unveiled ...

The designers argued that the new logo lacked a connection to the company’s narrative, calling it “too rounded and playful” to represent Jaguar’s brand of “exuberance.” They also ...

The controversial campaign debuted with a teaser ad featuring brightly dressed models but no cars and was ... the new logo and graphic identity as disconnected from Jaguar’s core narrative ...

Before the end of 2024, Jaguar caused a stir with the unveiling of a rebrand and its newest — and boldest — concept car, the Type 00. The announcement signaled the British car company's ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said ...

The concept comes as Jaguar ... logo at its center using a custom typeface named Jaguar Exuberance. Air intakes remain hidden unless needed, at which point they open to let the car breathe.

The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group Jaguar Land Rover. The rebrand and video went viral online, drawing ...

DECEMBER 2 - Jaguar debuts its two concept cars from the Type 00 models in new colors, London Blue and Miami Pink at the Jungle Plaza in the Miami Design District. Jaguar/Tata Motors Gerry ...

Major car brand Jaguar has revealed its latest vehicle, which has people raising eyebrows because of a feature that is ‘X-rated’. Casting aside the classic vibes of British racing green paint ...