That's what's happening with the new Jack Daniels bottle. The changes to the Jack Daniels bottle and label are subtle enough that people are only just noticing although the new design has been ...

Instead of the recognizable slogan “Old No. 7 Brand Tennessee Sour Mash Whiskey” found on Jack Daniel’s products, Bad Spaniels featured the phrase “The Old No. 2 On Your Tennessee Carpet.” ...