JSW Paints, a painting and decorating brand, aimed to disrupt the Indian paint market and establish itself as a sustainable and thoughtful alternative to legacy brands like Asian Paints. The paint ...

JSW Paints is set to launch a new campaign for IPL 2025 - Rangon Ka Khel 2.0. Building on the success of the previous campaign, the new edition elevates the cinematic and celebratory experience ...

JSW Paints and Hemant Jalan’s Indigo Paints, now backed by PE firm Advent International, have emerged as the top two contenders for the India business of Dutch paint-maker Akzo Nobel ...

JSW Paints, a decorating paint brand in India, increased sales and brand awareness by challenging societal norms of colour, price, and usage of paint in India. India’s paint category is competitive, ...