Then along came Intel Inside. It was the equivalent of a company that made piston rings trying to convince you to buy a Corvette because Chevrolet put those rings in its engines. Intel, sitting at ...

Going beyond the surface — The new logo feels a bit boring. I don't think anyone would call it fun like the brand's previous "Intel Inside" badge and the uneven "e" in the original 1969 logo.

The Intel Inside logo will disappear, replaced by an updated Intel logo with a swirl around it to signify movement. For the first time since the early 1990s, the company will add a tagline: "Leap ...

The new logo aims to reflect Intel’s focus on whole platforms, instead of just on its microprocessors. “As we evolve as a company, it makes sense to evolve our brand,” said Calder.

Intel Inside logo, no longer? by Dave Altavilla — Thursday, December 29, 2005, 09:30 PM EDT Comments ...

A new global sponsorship deal between Intel and FCB will see the familiar “Intel Inside” logo emblazoned in a strategic spot inside the Barcelona jersey.

They will be scrapping the clich and over-parodied “Intel Inside” logo for a new design that properly reflects Intel’s latest swing into the more general consumer market.