The influencer trip concept needs to evolve into something more accessible and down to earth. Private jets, five-star accommodation, lavish entertainment, exclusive outings and a packed schedule of ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

As this growth continues, OOH is emerging as the perfect partner – extending reach beyond in-store, reinforcing messaging in ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO ...

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

As part of the mandate, the agency will handle brand communication, including creative, digital, influencer marketing, ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Instead, focus on the channels and tactics that are proven to work. Email follow-up remains one of the most effective ways to ...

Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. The ...