As part of the mandate, the agency will handle brand communication, including creative, digital, influencer marketing, ...

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

BOSTON, Oct. 22, 2024 /CNW/ -- Later, a leading social media and influencer marketing partner for Fortune ... measuring and proving full-funnel impact. Later's creator affiliate capabilities ...

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

At e4m Auto Marketing Summit 2025highlighting how AI-driven personalization and immersive customer experiences are reshaping ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Video marketing is one of the fastest growing channels of marketing, and arguably has the most potential today. Video can ...

Instead, focus on the channels and tactics that are proven to work. Email follow-up remains one of the most effective ways to ...

Influencer marketing is expected to reach $24 billion ... how influencer content impacts purchase decisions throughout the funnel. Often, niche influencers are at the forefront of new product ...

Even if shoppers opt for a traditional Google search, they may be served an AI Overview summary at the top of the results ...