As part of the mandate, the agency will handle brand communication, including creative, digital, influencer marketing, ...

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

At e4m Auto Marketing Summit 2025highlighting how AI-driven personalization and immersive customer experiences are reshaping ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Instead, focus on the channels and tactics that are proven to work. Email follow-up remains one of the most effective ways to ...

Even if shoppers opt for a traditional Google search, they may be served an AI Overview summary at the top of the results ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

Why brands win when they embrace the good and bad of human conversations with chief revenue officer Mike Romoff.

"Our collaboration with Snap continues to uncover how AR is reshaping consumer behavior in real time," said Heather O'Shea, Chief Research Officer, Alter Agents. "This study offers a fascinating look ...

Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. The ...