Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...

We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...

Skeepers: Marketplace connecting brands & micro/nano influencers for gifting. Boost brand reach, creators get collabs & ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

The fragrance brand joined a roster of beauty brands jostling for space at Sunday’s game — and across broader sports leagues ...

In today’s digital age, video content has become a cornerstone of online marketing strategies. As consumers increasingly turn to video for product discovery, reviews, and purchase decisions, ...

MÉ Living, founded by Jen Alsehali, is part of this shift toward products that merge clinical research with holistic wellness ...

We spoke with influencers and creators about the impending TikTok ban—what it means for them personally and how it could impact the Black creator economy and community as a whole.

Leveraging long-term and ‘authentic’ collaborations with creators on the platform could be the easiest way to scale your ...

This reflects changing audience interests, growing market opportunities, and the power of authentic, relatable voices in ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.