February is annually observed as Black History Month in the United States. This day is also known as African-American History ...

The fragrance industry is embracing artificial intelligence as a tool to create hyper-personalised scents, prompting ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also improving online visibility.

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

In a bid to scour the market for relevant tech that could help boost L’Oreal’s business, it has launched the Big Bang Beauty ...

The itel S25 Ultra is designed to last five years and above, making it an ideal investment for users who want durability and ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of this trend and what we can do to promote body positivity.

Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...

We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms to expand their reach, experts said ...