There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing ...

From airport security bins to vending machines, it is safe to say that influencers are getting creative with recent marketing ...

Iconic skincare brand The Ordinary releases their 'secret ingredient' in new campaign that calls out celebrity-endorsed ...

Influencer marketing agents observe that the lack of ... Their content often mirrors the latest trends in fashion and beauty, serving as a go-to source of inspiration for their audiences ...

Beyonce's Cowboy Carter Tour and Ulta Beauty have teamed up on exclusive product launches inspired by Beyonce's best on-stage ...

Marketing faces its most formidable adversary so far, as modern day consumers scroll past inauthenticity faster than ...

CCPC brings statutory powers to bear on content creators alongside ASA’s ‘name and shame’ approach and Revenue’s reminder to ...

Biomedical scientist Dr Judey Pretorius delves into the hidden dangers of the beauty industry and the true cost of chasing ...

Before Samara Divulgence boycotted Mecca, she rose through the “beauty loop” ranks to achieve level three status. Achieving ...