There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Beauty Icon Award winners for sustainable beauty: 8 creators who are setting the agenda for a more conscience industry.

The global skin care market is projected to grow from $122.1 billion in 2025 to over $194 billion by 2032, according to Fortune Business Insights. The focus on relatability and approachability is also ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

The influencer market, now a multi-billion industry, has undergone a reckoning. New platforms, cross-platform strategies and ...

Several Texans were confused by Ulta Beauty’s marketing after claiming a major San Antonio event drew little attention ...

Ulta Beauty has announced its official partnership with Beyoncé’s long-awaited “Cowboy Carter” tour, which kicked off on ...

The top brands at Coachella this year included fashion brands like Revolve and a few new players in skincare.

Wouldn’t it be excellent if you could see how ecommerce leaders tackle the challenges you face on a daily basis in your ...