Creator and influencer trends for brand marketers—Super Bowl edition
Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...
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SPRING COMES EARLY TO SAATCHI GALLERY AS FLOWERS EXHIBITION OPENS
Spring comes early to Saatchi Gallery as FLOWERS - FLORA IN CONTEMPORARY  ART & CULTURE opens to the public this Wednesday ...
Brand loyalty advice—think like an influencer, not a corporation
Skin care brand Dieux Skin has built a fiercely loyal following by advocating for better skin health and cutting through the ...
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The Ultimate Guide To Growing Your Beauty Brand Through Affiliate Marketing
When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson ...
Stepped-Up Innovation and Marketing Fuels Coty’s Growth, but Narrow Fragrance Focus a Handicap
We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...
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Who Is ‘The Rebel Kid’ Apoorva Mukhija? The Influencer Under Fire After ‘India’s Got Latent’ Stint
The latest episode of Samay Raina’s infamous show India’s Got Latent has been headlines for all the wrong reasons. From Ranveer Allahbadia’s tone deaf joke to Apoorva Mukhija’s heated argument with a ...