There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Iconic skincare brand The Ordinary releases their 'secret ingredient' in new campaign that calls out celebrity-endorsed ...

This Morning viewers were left in awe during the latest episode as a 103-year-old influencer appeared on the show.

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing ...

From airport security bins to vending machines, it is safe to say that influencers are getting creative with recent marketing ...

CCPC brings statutory powers to bear on content creators alongside ASA’s ‘name and shame’ approach and Revenue’s reminder to ...

Rigi's core finfluencer focussed revenue driving model has crumbled post SEBI's crackdown on unregistered finfluencers and MS ...

Beyonce's Cowboy Carter Tour and Ulta Beauty have teamed up on exclusive product launches inspired by Beyonce's best on-stage ...