Apple's "F1" movie with Brad Pitt captured the checkered flag in its opening weekend, but there's reason to think that its ...

Filmed for IMAX and presented entirely in IMAX-exclusive expanded aspect ratio, "F1 ®: The Movie" vastly outperformed in IMAX, with the IMAX network accounting for 23% of the film’s North American bow ...

It might be a good idea to just suck it up and lose money on every theatrical original from now on. I was discussing this ...

Brad Pitt's new blockbuster racing movie F1 demands to be seen on an IMAX screen seemingly more than any other IMAX movie ...

It sounds like this movie is just what we need for a summer escape. I'm not a Formula 1 fan either, but ever since I saw a ...

The cost of an IMAX projector starts from $400,000 (≈12.8 years devoted to affording this at $15/hour) up to $5 million (≈160.3 years of unbroken labor at $15/hour). Entry to the IMAX ecosystem begins ...

In 2025, as home entertainment undergoes a comprehensive upgrade, Optoma is revolutionizing the market with the release of ...

IMAX’s global market share rose to 3.5% in Q1 2025, up from 3.1% in 2024 and 2.6% in 2019. In North America, its trailing 12-month market share hit 4.1%, up about 100 basis points from 2019.

But with the digital camera, they actually have to make creative decisions to shoot for the taller aspect ratio in Imax, since our screens have a taller aspect ratio.

DreamWorks will release the live-action version of “How to Train Your Dragon.” A few weeks later, “F1: the Movie” opens, followed by “Superman.” All three films have one thing in common: they were ...

Movies in the “Filmed for Imax” program have an exclusive expanded aspect ratio – 1:90:1 – that’s only available to see in our theaters. Movies shot with our film cameras also have that exclusive ...