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This year, the predicted flurry of merger and acquisition (M&A) activity might not have materialised. However, as we near the end of the year, there were some big moves. M&A is an integral part of ...

This default method is enabled when you select the “new customer” acquisition goal. Google will analyze your account’s conversion data from the last 540 days to create an audience list of ...

However, a most often overlooked piece is the location analysis, which should be a key component for any potential acquisition. Location analysis, or a Community Screening Study, is important in ...

Patient acquisition and retention efforts require a range of marketing and business development functionalities, from data collection and analysis to campaign creation, experience management ...

By analyzing user data and behavior, ... For example, marketers use ML-driven predictive analytics to identify which channels are most effective in driving user acquisition and LTV, ...

An important element of an acquisition is the valuation. The valuation of a physician group begins with an assessment of current operations and assets through information provided by the practice.

In any acquisition, the first question that comes to most people’s minds is, “What does this mean for me?” Quell those unknowns by bringing management from both organizations together to ...