With nearly 40,000 farmers dependent on bee culture, the Karnataka government has come up with a brand and logo to market the 1,200 metric tonnes of honey produced annually. Speaking to TNIE ...

Meanwhile, according to the Department of Horticulture beekeepers can approach the department to sell their honey under the ‘Jhenkara’ brand name and logo of the department. The brand name is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...