Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

In 2010, the network launched HBO Go, a streaming add-on for subscribers of its pay-TV packages ... logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the ...

Discovery’s decision to revert the name of Max to HBO Max after just two years ... before we can get used to one dumb name” — here the HBO Go logo appeared on the screen — “some genius ...

Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger ...

Succession” writer/creator Jesse Armstrong returns to the lifestyles of the rich and semi-famous well with the new satirical ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

only to remove the “HBO” from the title a couple of years later (for reasons most of us still don’t understand). Just in the last couple of months, Max went from a purple logo to an all ...

The HBO Max logo is being displayed on a laptop screen ... expert on "The Simpsons," amateur photographer, essayist, film & tv reviewer and race/religious identity scholar. Joined KPRC 2 in ...