Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo.

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

The Utah Hockey Club is no more. In its place is the Utah Mammoth. Following its inaugural season in the NHL, the Utah Hockey ...