As someone who worked on a fragrance counter and has more than 50 perfumes in her personal collection, beauty writer Bethan ...

Gucci displays its rich history and evolution at Palazzo Settimanni, where the brand paraded its cruise 2026 collection ...

The Cruise 2026 fashion show season continues apace, and the latest luxury brand to fly A-listers, top editors and VICs to a ...

What perfume does Taylor Swift wear? Given that smell is the sense most closely connected to memory, it’s kind of incredible ...

Over 2,000 Ulta reviewers are obsessed with Ariana Grande’s lavender-based perfume that contains a range of fruity and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...