At the heart of the campaign is Gucci’s iconic Flora motif, originally designed in 1966 by Italian illustrator Vittorio Accornero de Testa. This signature floral pattern is synonymous with the ...

Launching the "90×90" project, Gucci invited nine international artists to reinterpret five selected themes rooted in the brand's archives: flora, fauna, nautical, equestrian and GG Monogram.

For the new Gucci Lido campaign, Daisy Edgar-Jones wore several summery looks inspired by the Italian coast including a red ...

How Gucci’s iconic silk scarves continue to evolve through craftsmanship, contemporary collaborations, and a bold reimagining ...

The Italian illustrator Vittorio Accornero created the Flora Scarf in 1966 for Grace Kelly ... appreciate one of these squares just as much. Gucci Gucci Gucci Gucci All the while you were in ...

Blending into the shape of the wind, a single silk scarve waves like a flag. It falls sensually across the skin, a fleeting ...

It moves with her, it speaks through her. The campaign also brings back Gucci’s celebrated Flora motif—originally illustrated in 1966 by Italian artist Vittorio Accornero de Testa—in all its archival ...