The Italian luxury brand will this week unveil its latest scent, Gucci Bloom, the first to be conceptualized wholly by its creative director Michele. Gucci Bloom marks the establishment of a new p ...

She hails the new Gucci Bloom Acqua di Fiori, a green twist on the original that’s launching this month, as “wearable art” devised by Gucci creative director Alessandro Michele and perfumer ...

Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...

Gucci has added another perfume to its successful Bloom range. Nettare Di Fiori makes up the Bloom trilogy and joins Alessandro Michele’s first female fragrance line for Gucci. Created with nose ...

Creative Director Michele sure knew what he was doing when he recruited his Gucci girl gang. Announcing that he selected the three women based on “their authenticity, vitality and diversity,” the cool ...