The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Even though Benjamin Moore’s Tate Olive (HC-112) is technically a dark green, it still feels very approachable and easy to ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never ...

The disappearance of sea ice in polar regions due to global warming not only increases the amount of light entering the ocean ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Melting polar ice narrows the light spectrum underwater, favoring blue-tuned algae and disrupting the ocean food web.