Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding ...

Google has moved Enhanced Conversions configuration to a new tag in GTM, prompting advertisers to update their setups for ...

Still, simply running ads isn’t enough. Without the right strategies, campaigns can waste money or miss opportunities.

Agents - AI models augmented with browsing capabilities or multimodal interfaces - see websites and web ads differently from ...

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

U.S. Department of Justice investigates Google's partnership with Character.AI for potential antitrust violations.

Alphabet's ecosystem, driven by search, AI, and YouTube, offers growth potential. Read for an analysis of GOOGL stock and why ...

On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel 'Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech,' which ...

Bloomberg reported that the U.S. Department of Justice (DOJ) has initiated an antitrust investigation against Alphabet Inc.’s ...

Key Takeaways Google’s Zero-Click AI delivers instant answers, reducing user reliance on external websites. Website traffic ...

The U.S. Department of Justice is investigating a deal between Google and AI startup Character.AI for potential antitrust violations., Technology & Science News - Times Now ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to ...