Google has moved Enhanced Conversions configuration to a new tag in GTM, prompting advertisers to update their setups for ...

Agents - AI models augmented with browsing capabilities or multimodal interfaces - see websites and web ads differently from ...

On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel 'Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech,' which ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to ...

That’s why the recent shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has sent ripples through the digital landscape. While some see it as just another update, the truth is GA4 ...

The U.S. Department of Justice is investigating a deal between Google and AI startup Character.AI for potential antitrust ...

Specsavers has partnered with Scottish international stars, Kirsty Smith and Erin Cuthbert to launch the Best Worst Pitch initiative.

As the country continues to recover from the long shadow of the pandemic, Sony India, in collaboration with IGF-India (Impact ...

Assistant teachers at government primary schools across Bangladesh began an indefinite work abstention from Sunday, demanding ...

As Google integrates advanced AI, revamps its search interface, and refines its branding, enterprise advertisers are being ...

Use the DraftKings fantasy promo code SAVE to deposit $5 for a free $3 contest ticket. Start playing daily fantasy sports at ...