Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and ...

Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should ...

Google has updated its Google Ads policies around suspensions yesterday ... with the core message and structure intact. Differences, if any, would be subtle: slight rephrasing, updated examples ...

The 54-year-old actor and husband of Kelly Ripa has stripped things back for the Spring 2025 campaign of Stuart Weitzman, showcasing not only his impressive physique but the designer label's new ...

The first step is to turn off all automation in your campaigns and at the account level. The default settings (now) allow Google to change your bids, change your ad copy and even change your ...

As the Associated Press has reported, the Trump administration quietly bypassed a competitive bidding process as it selected contractors for the lucrative ad campaign, because the president ...

A teaser image from Priceline’s latest advertising campaign featuring actor Kaley Cuoco. Photo Credit: Priceline Travelers frequently dream about their next trip, but barriers like price often ...

Campaign Trail is our analysis of some of the best new creative ... With “The Contextualist,” a series of ads for Bloomberg Media and Corbet’s first brand commercial work, the Golden Globe and BAFTA ...

DoubleVerify and Nielsen to help brands track the performance of their campaigns. Over the coming months, other ad formats such as billboards will come to Google Ad Manager, the company said.