Meta advertisers are used to audience segmentation at the ad set level. But in Google, you’ll want to structure campaigns around search intent, product categories, and performance signals.

Free Audit Reveals Wasted Spend in Branded Search Campaigns ... [1] Analysis by WordStream revealed that the average Google Ads account wastes up to 25% of its PPC budget due to poor targeting ...

Industry experts and ad agencies ... such as Google and Meta. Its removal will likely lower ad costs for brands and advertisers, enabling better return on investment (ROI) on digital campaigns ...

These campaigns allow advertisers to run ads across all of Google’s inventory—including Search, Display, YouTube, Discover, Gmail, and Maps—using a single campaign structure. AI plays a pivotal role ...