Google Ads has developed over time transforming how businesses handle online advertising As 2025 approaches businesses must be aware of Google Ads developments that may have a positive or negative imp ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

The ad-click growth rate rose 3% YoY for the third straight quarter on Google, but the cost-per-click (CPC) growth rate continued to decline after peaking in early 2024. The average CPC for Google ...

Relationships are forged over common ground: shared interests, shared values, shared perspectives. Which media outlets share clear common ground with your brand? Now, can you help steer the ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with reports suggesting increases of up to 50-100% in certain cases ...

Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...

If you work with Google Ads long enough ... you can try decreasing bids (manual CPC) or loosening up targets (Smart Bidding) to bring in more traffic. If your campaign spends the full budget ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

Alphabet reported mixed Q4 earnings. Click here to read why GOOG stock is becoming a no-brainer in my view and upgraded to ...

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...