Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a solution to its antitrust woes.

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

Everything is (or becomes) an ad network. Plus, there’s something the Trump administration has in common with the ad tech ...

Google has announced new stringent rules for cryptocurrency marketing that will take effect across Europe on April 23, 2025. Under these new policies, cryptocur ...

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased ...

Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up.

The bureau has estimated Google holds about 90 per cent market share in publisher ad servers, 70 per cent in advertiser ...