The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

Everything is (or becomes) an ad network. Plus, there’s something the Trump administration has in common with the ad tech world.

Alphabet’s Google convinced a federal judge in San Francisco to dismiss part of a lawsuit that accused the tech giant of ...

Ginny Marvin, the Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving experiment. This is where Google can show ...

Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption.

Roblox (NYSE:RBLX) just flipped the switch on a game-changing ad strategyliterally inside the game. In a fresh move to ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media networks are now worth more than $150 billion annually, with projections showing ...

The bureau has alleged that Google’s alleged abuse of its dominant position is discouraging competition, inhibiting innovation, inflating advertising costs and reducing publisher revenues. It said its ...

Google supplies traffic (and cash) to many indivdual publishers but is it really worth nothing in the bigger picture?

Currently, Google provides advertisers with partial visibility into where ads are placed-whether on search results, YouTube, or Google Maps-but not a complete breakdown, according ...

Google Maps is no longer just a tool for giving directions. It has new and exciting features. Google Maps is now a useful aid ...