The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from TTD demand and 27% higher programmatic ...

Everything is (or becomes) an ad network. Plus, there’s something the Trump administration has in common with the ad tech world.

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Google supplies traffic (and cash) to many indivdual publishers but is it really worth nothing in the bigger picture?

The Competition Bureau pushed back on Google in its ongoing lawsuit over the tech giant's advertising practices in Canada, ...

Local TV stations have also benefited from the collapse of regional sports cable networks. Teams in the NBA, NHL and Major ...

Intelsat, the integrated satellite and terrestrial network, has introduced audience measurement capabilities to its VideoNow ...

Tech expert Kurt “CyberGuy" Knutsson talks about how Google kept Android SafetyCore details quiet until it scanned users' ...

Google has a decalogue, a kind of manifesto that, despite the time, is extremely useful for those dedicated to marketing ...

Google is part of a Customs and Border Protection plan to use machine learning for surveillance, documents reviewed by The ...

Bengaluru-based Hypergro.ai uses AI to produce user-generated video advertisements and helps clients improve customer ...