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Lancaster County’s Pepperidge Farm factory makes millions of pounds of Goldfish crackers every year. The plant near Denver recently added a new product: limited-edition Chilean Sea Bass crackers.

Goldfish changed its name because adults have ... too, can eat the classic cracker. And guess what? It worked. The initial batch sold out after Chilean Sea Bass was released online on Wednesday.

NEW YORK — Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking ...

The cheesy crackers will be called Chilean Sea Bass temporarily, to try to court Millennials and Gen Z’ers. “We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to ...

Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown ...

Goldfish crackers, the perennial toddler tamer and lunchbox staple, are growing up. As of this week, the fish-shaped, baked cheddar crackers will temporarily be known as Chilean Sea Bass crackers ...