Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...

"Developers should not utilise paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

Valve has introduced new rules for their game developers, to reverse trends that most gamers may not have realized was already happening on their platform. As reported by GamingOnLinux, they have ...

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward ...