Presidents' parties historically do poorly in midterms. But White House advisers are confident about holding the Senate, ...

pharmaphorum caught up with Pam Politis, Senior Patent Attorney for Endo Pharmaceuticals in the US, to talk about generic patent strategies ahead of her presentation on this topic at the ...

Is Mcdonalds cost leadership or differentiation? McDonald's main generic strategy is to be the cheapest. This generic strategy, according to Porter's model, entails lowering costs in order to offer ...