Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

Google Trends Who is the Zoomer Wojak? This young Wojak represents a certain type of Gen Z individual. The term “Zoomer” emerged as a nickname for the generation in 2018, with the earliest ...

It’s not exactly working for Gen Z. Zoomer employees are struggling in just about every metric, according to a new MetLife study that examines the physical, social, mental and financial ...

Gen Z reacts to the new viral trend on Tik Tok with dismay. TikTok/kathrine_george. The trend causing the most distress among Gen Z members is series of videos known as “Skibidi Toilet”, which ...

Gen Z employees have made headlines for their complaints about the all-day work schedule, but experts argue it's less about their willingness to work and more about their approach to work.

Gen Z is having a harder time than previous generations did at their age, according to new research. But the secret to increasing their happiness may be found in that data. The survey, which was ...

A smaller share of members of Gen Z are thriving than millennials were at the same age, and they’re far less likely to describe their mental health as “excellent,” according to a new study.

Generation Z is seeking a more intentional and authentic approach to exploring the world this year. Younger generations are driving a rising interest in travel.Gen Z, those born roughly between ...

This glossary aims to define and explain popular slang words and phrases of Generation Z (usually defined as people born between 1997 and 2012) and Generation A (anyone born between 2012 and now ...

Gen Z has been dubbed the laziest generation by other generations and themselves. Matt McMurtry looks at his monitor as he works from home in Arlington, Virginia, on May 25, 2023.

A Politico article highlighted the shortcomings Gen Z has when deciphering fact from fiction in the online age, posing the question of whether they are the "most gullible" generation.

Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that ...