As young voters turn up to cast their ballots for the next president, they’re also fueling a new trend in true Gen Z fashion. The TikTok savvy generation has been writing in meme candidates on ...

Trend forecaster Sean Monahan said the "boom boom" aesthetic is on the rise, meaning louder, bolder pieces reminiscent of the 1980s are coming into fashion.

These throwbacks also echo the broader trend of early-2010s content resurfacing. From Broad City gifs to mason jar cocktails, TikTok ’s algorithm loves a rewatch moment. Unsurprisingly, Gen Z is ...

A Gen Z woman has enlisted the help of TikTok users ... Morris told Newsweek that she has been told her fashion choices make her look older, a sentiment echoed in the comments of her followers ...

In response to the turbulent socioeconomic climate they’ve grown up in, young consumers are embracing escapist aesthetics, ...

Millennials, who used to be hailed as tastemakers in the world of fashion, are finding themselves gradually edged out of the spotlight as Gen Z takes center stage. This shift in the dynamics of ...

As Gen Z, the demographic cohort born between 1997 and 2012, steps into the spotlight, their influence on global fashion retail cannot be overstated. This generation, characterized by their digital ...