Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

16. Remain Purpose-Driven One of the most overlooked ways to leverage the power of influencer marketing and reach is through a purpose-driven, philanthropic-focused marketing campaign.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware ...

We stay at the top of our field with a faculty equally steeped in research and professional experience. They’ll teach you the latest in web and mobile marketing as well as quantitative methods for ...

Our international business and marketing Ph.D. program is designed to equip SLU students with the tools they need to excel in this dynamic landscape. At the heart of our program lies a commitment to ...

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

Embattled consultancy and marketing group Next 15 said on Friday it is in early discussions regarding a potential sale of some of its brands, capping a tumultuous week in which it warned about its ...

Aron Darmody, a professor at Carleton University’s Sprott School of Business, said many Canadian companies have adopted a more patriotic tone in their marketing campaigns since the trade war began.