Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

England’s teenagers are in limbo. They have sat their gcse exams, which most take at 16, and will receive the results on ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

Embattled consultancy and marketing group Next 15 said on Friday it is in early discussions regarding a potential sale of some of its brands, capping a tumultuous week in which it warned about its ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The UK’s digital marketing landscape in 2025 will be defined by agility, innovation and accountability. Businesses that embrace AI while upholding strong ethical standards, that harness data while ...

This month sees the highlight of our University calendar, graduation. Graduation marks the culmination of years of dedication and hard work, and brings together students, families and staff to ...