Make it catchy. Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days.

El Salvador's supposed catchy slogan, "The 45 Minute Country" apparently refers to the fact that you can get to most tourism attractions within 45 minutes — but actually, the list has it wrong.

The History of Powerful Catchy Campaign Slogans. They end up being some of the most memorable parts of a campaign. By ABC News. September 27, 2016, 11:23 AM. 1:22.